VeChain and DNV GL has been featured on Italian national TV Rai 1 for the My Story service. VeChain and DNV GL collaborated to build My Story, a supply management service that stores a product's supply chain management journey on the VeChainThor blockchain. Consumers can then scan a QR code on the product to learn about its journey and verify important information like the origin of its raw ingredients and quality control measures.

My Story was first debuted with a few Italian wine makers and this national television feature focuses on how My Story is helping these Italian wine makers build a stronger relationship with their consumers.

Rai 1 is the flagship television channel of Rai, Italy's national public service broadcaster, and the most watched television channel in the country. Rai is basically the BBC of Italy.